PlotBox announces capital investment success

PlotBox receives £5m investment from Guinness Ventures, with Par Equity also contributing.

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31st May, 2023 -- PlotBox, the leading software solutions provider to cemeteries and crematoria, has announced a £5m capital investment led by Guinness Ventures, with some existing investors, including Edinburgh based firm Par Equity, also participating in the round.

Headquartered in Northern Ireland with offices in the United States and Australia, PlotBox has grown over the last decade from multi-award-winning startup, to become the leading digital transformation partner of choice for deathcare service providers across the globe.

Founded in 2014 by husband and wife team Sean and Leona McAllister, PlotBox has pioneered the integration of high-resolution drone mapping imagery, geographical information systems, cloud-based software, and cemetery records - innovations that facilitate cemeteries and crematoria to operate to world-class standards.

The new funding will support PlotBox’s strategy for global growth and expansion, enabling its continued development of best-in-class products and services that will help to revolutionise the way deathcare facilities both operate and grow.

PlotBox CEO, Sean McAllister said: 

“Our mission is to help take away some of the pain in dealing with death - for families, and those who serve them. This funding will enable us to continue to realise that mission by providing customer-focused, innovative solutions that give our partners greater visibility, confidence and control in their data, and most importantly - more time to focus on what matters most.”  

Shane Gallwey, Head of Ventures, Guinness Ventures said:

“PlotBox is a leader in its field across its target markets including the UK and USA. Sean, Leona and their team are innovators and disruptors in this sector and their hard work and commitment has established them as the best-in-class solution, bringing much needed modernisation to a fragmented industry. PlotBox is a fantastic addition to the Guinness Ventures portfolio and we’re very much looking forward to supporting them on their continuing journey to reshape the deathtech industry”.


About PlotBox

PlotBox is the innovative cloud-based deathcare management solution that enables cemeteries and crematoria to serve their families in the best way possible. Powered by PlotBox’s integrated software and mapping, deathcare providers can improve their service, save time, increase revenue, reduce risk, and grow more quickly. Everything in one place, giving more time to focus on what matters most.  

Headquartered in Northern Ireland, with offices in the United States and Australia, PlotBox’s growing, 80-strong multidisciplinary team of experts provides its partners with the same professional levels of service, support and satisfaction across the globe.

About Guinness Ventures
Guinness Ventures is part of Guinness Asset Management, a London-based specialist fund management company, established in 2003. Guinness manages over £6 billion for institutional and retail investors, investing in public and private companies.  Guinness Ventures is a leading EIS Investor, who since 2010 has raised and invested over £200 million into more than 100 companies. A generalist investor with an ethical focus, several of the fastest growing companies in the UK are held in their EIS portfolio. Guinness Asset Management is authorised and regulated by the FCA.

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