Wed Aug 27th 2025, Boston: Leading deathtech solutions provider PlotBox today announced the appointment of Cindy Yates to a newly created role as Senior VP of Sales, North America.
Cindy brings a wealth of experience to the role, having led teams within the EdTech, FinTech, GovTech and non-profit sectors and 20 years as an executive team member of multiple Private Equity backed companies.
Cindy said,
“I’m delighted to join PlotBox in helping to spearhead our next phase of growth here in the US.
I’ll be applying my background in delivering growth and retention strategies for multimillion dollar SaaS companies to put us in the best possible position as we scale the business, onboard new customers and introduce new innovations to the marketplace.
We have an exceptional sales team here on the ground, and I’m looking forward to increasing our footprint and building upon the successes we’ve already achieved across North America.”
Cindy’s appointment follows a recent strategic investment by Serent Capital, a growth-focused private equity firm, creating a partnership designed to help fuel PlotBox’s expansion, drive continued innovation, and enhance customer outcomes across North America, the UK, Ireland, and APAC.
PlotBox CCO Leona McAllister said,
“I’m very pleased to welcome Cindy to the PlotBox commercial team. Cindy’s record of delivering fast, organic growth within SaaS business environments is second to none, making her the ideal person to bring more leadership to the region as we grow.
That, in turn, will help us to continue to serve the complex needs of sophisticated, large-scale operators, with the scalability needed to support the needs of multi-location cemeteries, crematories and funeral homes of all sizes.”
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